Privacy Policy

This Privacy Policy describes how Pizza Luce ("we," "us," or "our") collects, uses, shares, and protects personal information when you visit our website at pizzasluces.rest, place orders, sign up for our loyalty programs, or otherwise interact with our services. We are committed to protecting your privacy and handling your personal data with transparency, integrity, and respect. Please read this policy carefully to understand our practices. By accessing or using our website, you acknowledge that you have read, understood, and agree to the practices described herein.

If you have any questions, concerns, or requests regarding this Privacy Policy, you may contact us at any time using the contact details provided at the end of this document. This policy is governed by applicable United States federal and state privacy laws, including, where applicable, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other relevant consumer protection statutes.

1. Who We Are

Pizza Luce is a food service business operating in the United States. We offer pizza, food, and beverage services to our customers through our physical locations and our online presence at pizzasluces.rest. Our primary contact information is as follows:

For all privacy-related inquiries, data access requests, or complaints, please direct your correspondence to the email address listed above. We will endeavor to respond to all legitimate requests within the timeframes required by applicable law.

2. Scope of This Privacy Policy

This Privacy Policy applies to all personal information collected by Pizza Luce through the following channels:

• Our website located at pizzasluces.rest
• Our online ordering platforms and mobile-optimized services
• Our email newsletters, promotional communications, and loyalty programs
• Our social media pages and online advertising campaigns
• In-store interactions, including point-of-sale transactions and comment cards
• Telephone orders, inquiries, and customer service interactions
• Third-party platforms and delivery services through which we may conduct business

This policy does not apply to information collected by third-party websites, platforms, or services that may be linked from our website. We encourage you to review the privacy policies of any third-party sites you visit independently.

3. Information We Collect

We collect several types of information in connection with the services we provide. The categories of personal information we may collect include the following:

3.1 Personal Identification Information

When you create an account, place an order, sign up for our newsletter, or contact us, we may collect information that directly identifies you, including but not limited to:

• Full name
• Email address
• Phone number
• Billing and delivery address (street address, city, state, ZIP code)
• Date of birth (for age verification or loyalty program purposes)
• Username and password (for account holders)
• Payment information (credit card number, expiration date, billing ZIP — processed via secure third-party payment processors)

3.2 Order and Transaction Information

When you place an order with us — whether online, by phone, or in person — we collect information about the transaction, including:

• Items ordered, customizations, and special instructions
• Order history and frequency
• Total purchase amount and payment method used
• Delivery instructions and location preferences
• Timestamps and order confirmation numbers

3.3 Usage and Technical Data

When you visit our website or use our online services, we automatically collect certain technical and behavioral data, including:

• IP address and approximate geographic location
• Browser type and version
• Operating system and device type
• Pages visited, links clicked, and time spent on each page
• Referring website or source (how you arrived at our site)
• Search queries entered on our website
• Session duration and interactions with page elements

3.4 Cookie and Tracking Data

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your interactions with our website and our advertising campaigns. This data may include:

• Cookie identifiers and session tokens
• Advertising identifiers (e.g., Google Ads ID)
• Social media tracking pixels (e.g., Facebook/Meta Pixel)
• Analytics data gathered through tools such as Google Analytics

For more detailed information about the cookies we use and how to manage your cookie preferences, please refer to our Cookie Policy available on our website.

3.5 Communications Data

If you contact us by email, telephone, or through our website contact form, we may collect and retain records of that communication, including the content of your messages, your contact details, and our responses.

3.6 User-Generated Content

If you submit reviews, comments, photos, or other content on our website or through connected social media platforms, we may collect and store that content along with your associated username or profile information.

3.7 Sensitive Personal Information

In limited circumstances, we may collect information that is considered sensitive, such as payment card data (which is processed through PCI-DSS-compliant third-party processors and is never stored directly on our servers) or dietary restriction information you voluntarily provide when placing an order. We collect and use sensitive personal information only as strictly necessary to provide our services and do not use such information for secondary purposes without your explicit consent.

4. How We Use Your Information

Pizza Luce uses the personal information we collect for a range of purposes related to operating our business, improving our services, and communicating with our customers. Specifically, we use your information for the following purposes:

4.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders, including delivery or pickup
• Managing your customer account, if you have created one
• Processing payments and issuing receipts or order confirmations
• Coordinating with delivery partners or third-party fulfillment services
• Resolving issues with your orders, including refunds or replacements

4.2 Customer Service and Communications

• Responding to your questions, comments, or complaints
• Sending you transactional emails, such as order confirmations and delivery updates
• Notifying you of changes to our menu, hours, or policies
• Following up on customer service issues or feedback

4.3 Marketing and Promotional Activities

• Sending you promotional emails, newsletters, or special offers, where you have opted in to receive such communications
• Administering loyalty programs, sweepstakes, contests, or promotional campaigns
• Displaying targeted advertisements on third-party platforms based on your interests or past interactions with our website
• Personalizing your online experience based on your order history and preferences

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any promotional email we send you, or by contacting us directly at [email protected].

4.4 Analytics and Business Improvement

• Analyzing website traffic and usage patterns to improve our website's design and functionality
• Understanding customer preferences to improve our menu offerings
• Measuring the effectiveness of our advertising campaigns
• Conducting internal research and analytics to support business planning

4.5 Legal and Compliance Purposes

• Complying with applicable laws, regulations, and legal obligations
• Enforcing our Terms of Service and other agreements
• Detecting, preventing, and responding to fraud, security incidents, or other harmful activities
• Cooperating with law enforcement or regulatory authorities as required by law

5. Legal Basis for Processing

Under applicable United States law, including the FTC Act and relevant state consumer protection statutes, we process your personal information based on the following legal grounds:

• Contractual Necessity: Processing is necessary to fulfill the contract we have with you (e.g., processing your food order).
• Legitimate Interests: We process data where it is in our legitimate business interests to do so, such as improving our website and services, provided these interests are not overridden by your privacy rights.
• Consent: Where required by law, we process your data based on your explicit consent, such as for marketing communications or the use of non-essential cookies.
• Legal Obligation: We process data as necessary to comply with applicable legal requirements.

6. Sharing Your Information with Third Parties

Pizza Luce does not sell your personal information to third parties. However, we may share your personal information with certain third parties under the following circumstances:

6.1 Service Providers and Business Partners

We engage trusted third-party service providers who assist us in operating our business. These providers may access your personal information only to the extent necessary to perform their services on our behalf and are contractually obligated to protect your information. Our service providers may include:

• Payment Processors: To securely process credit and debit card transactions
• Delivery Partners: To fulfill delivery orders to your specified address
• Email Marketing Platforms: To send newsletters and promotional communications
• Analytics Providers: Such as Google Analytics, to analyze website usage and performance
• Cloud Hosting and IT Providers: To host and maintain our website and data systems
• Customer Support Tools: To manage and respond to customer inquiries
• Advertising Platforms: Such as Google Ads and Meta (Facebook), for targeted advertising

6.2 Legal Requirements and Law Enforcement

We may disclose your personal information when we believe in good faith that disclosure is required or permitted by applicable law, including:

• In response to a valid subpoena, court order, or other legal process
• To comply with regulatory investigations or audits
• To protect the rights, property, or safety of Pizza Luce, our customers, employees, or the public
• To detect, prevent, or respond to fraud, security breaches, or illegal activity

6.3 Business Transfers

In the event that Pizza Luce undergoes a merger, acquisition, sale of assets, reorganization, or other corporate transaction, your personal information may be transferred as part of that transaction. We will notify you via email or prominent notice on our website if such a transfer occurs and your personal information becomes subject to a different privacy policy.

6.4 Aggregated and De-Identified Data

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you with third parties for research, analytics, marketing, or other business purposes. This type of data is not subject to the restrictions in this Privacy Policy.

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, understand how you use our site, and deliver relevant advertising. Cookies are small text files stored on your device when you visit a website.

7.1 Types of Cookies We Use

• Essential Cookies: Necessary for the website to function properly, including maintaining your session and enabling checkout functionality.
• Performance and Analytics Cookies: Help us understand how visitors interact with our website by collecting and reporting information anonymously.
• Functional Cookies: Allow our website to remember your preferences, such as your location or language settings.
• Marketing and Advertising Cookies: Used to deliver personalized advertisements and measure the effectiveness of our campaigns.

7.2 Managing Your Cookie Preferences

You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or alert you when a new cookie is being placed. Please note that disabling certain cookies may affect the functionality of our website. For full details on managing cookies, please refer to our Cookie Policy, which is available on our website. You may also opt out of interest-based advertising through tools such as the Digital Advertising Alliance's opt-out tool or Network Advertising Initiative opt-out.

8. Data Security

Pizza Luce takes the security of your personal information seriously and implements reasonable and appropriate technical, administrative, and physical safeguards to protect your data from unauthorized access, disclosure, alteration, loss, or destruction. Our security measures include:

• SSL/TLS encryption for data transmitted between your browser and our website
• Secure, encrypted storage of personal data on protected servers
• Access controls limiting who within our organization can access personal information
• Regular security assessments and vulnerability testing
• PCI-DSS compliant payment processing through trusted third-party processors
• Employee training on data privacy and security best practices
• Incident response procedures for detecting and addressing potential data breaches

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, and we encourage you to take appropriate measures to protect your own information, including using strong, unique passwords and keeping your account credentials confidential.

In the event of a data breach that affects your personal information, we will notify you and any applicable regulatory authorities as required by applicable law, including state data breach notification laws.

9. Data Retention

We retain your personal information only for as long as is necessary to fulfill the purposes for which it was collected, or as required by applicable law. Our data retention practices are as follows:

Once the applicable retention period has expired, we will securely delete or anonymize your personal information in accordance with our data disposal procedures.

10. Your Privacy Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information. Pizza Luce respects and honors these rights. The following rights may be available to you:

10.1 Right to Know and Access

You have the right to request that we disclose what personal information we have collected about you, the categories of information collected, the purposes for which it is used, and the third parties with whom it has been shared.

10.2 Right to Correction

You have the right to request that we correct any inaccurate or incomplete personal information we hold about you. You may update certain information directly through your account profile or by contacting us.

10.3 Right to Deletion

You have the right to request that we delete personal information we have collected about you, subject to certain exceptions, such as where we are required to retain the information to comply with legal obligations, complete transactions, or exercise our legal rights.

10.4 Right to Data Portability

You have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format, and to transmit that data to another party, where technically feasible.

10.5 Right to Opt Out of Sale or Sharing

We do not sell your personal information. However, if you are a California resident, you have the right under the CCPA/CPRA to opt out of the "sharing" of your personal information for cross-context behavioral advertising purposes. You may exercise this right by contacting us at [email protected] or by adjusting your cookie preferences on our website.

10.6 Right to Limit Use of Sensitive Personal Information

If you are a California resident, you have the right to request that we limit the use and disclosure of your sensitive personal information to purposes authorized under applicable law.

10.7 Right to Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights. We will not deny you goods or services, charge you different prices, or provide a different level of service because you have exercised your rights under applicable privacy law.

10.8 Right to Withdraw Consent

Where we process your personal information based on your consent, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing conducted prior to the withdrawal.

10.9 How to Exercise Your Rights

To exercise any of the rights described above, please submit a request to us using the following contact information:

We will acknowledge your request within 10 business days and respond substantively within 45 days of receiving a verified request, unless we notify you that an extension is necessary (up to an additional 45 days, as permitted by law). We may need to verify your identity before processing your request by asking you to provide certain identifying information consistent with what we have on file.

You may also designate an authorized agent to submit requests on your behalf, provided that we may require the agent to provide proof of authorization and verify your identity directly with us.

11. California Privacy Rights (CCPA/CPRA)

If you are a resident of California, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with additional specific rights regarding your personal information. In the preceding 12 months, we may have collected the following categories of personal information from California consumers:

• Identifiers (name, email address, IP address, phone number)
• Commercial information (order history, products or services purchased)
• Internet or other electronic network activity information (browsing history on our website)
• Geolocation data (approximate location based on IP address)
• Inferences drawn from personal information to create a customer profile

As a California resident, you have the right to know, delete, correct, and opt out of the sale or sharing of your personal information, as described in Section 10 of this policy. To submit a CCPA/CPRA request, you may contact us at [email protected]. We do not knowingly sell or share the personal information of consumers under the age of 16 without affirmative authorization.

12. Children's Privacy

Our website and online services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. In certain contexts, particularly where alcohol is involved or where age-gated services are provided, we require users to be at least 18 years of age.

We do not knowingly collect, use, or disclose personal information from children under the age of 13 without verifiable parental consent, in compliance with the Children's Online Privacy Protection Act (COPPA). If we become aware that we have inadvertently collected personal information from a child under 13, we will take immediate steps to delete such information from our records.

If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us at [email protected] so that we may take appropriate action.

13. International Data Transfers

Pizza Luce is a United States-based business and primarily processes personal information within the United States. However, some of our third-party service providers — including analytics tools, cloud hosting providers, and marketing platforms — may process data in other countries. These countries may have data protection laws that differ from those in the United States.

When personal information is transferred internationally, we take steps to ensure that your data receives appropriate protections consistent with this Privacy Policy and applicable law. Such measures may include entering into data processing agreements with our service providers that incorporate standard contractual clauses or other legally recognized transfer mechanisms.

By using our website or services, you acknowledge and consent to the transfer of your personal information to countries outside of the United States, where applicable, subject to the protections described in this policy.

14. Third-Party Links and Services

Our website may contain links to third-party websites, social media platforms, delivery apps, or other online services. These third-party sites have their own privacy policies and practices that are independent of ours. Pizza Luce is not responsible for the content, privacy practices, or data handling of any third-party websites. We encourage you to review the privacy policies of any external websites you visit before providing any personal information.

15. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, legal requirements, or business operations. When we make material changes to this policy, we will notify you by:

• Posting the updated Privacy Policy on our website at pizzasluces.rest with a revised "Last Updated" date
• Sending an email notification to registered account holders, where appropriate
• Displaying a prominent notice on our website for a reasonable period following the change

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your personal information. Your continued use of our website or services after the effective date of any changes constitutes your acceptance of the updated Privacy Policy.

16. Filing a Complaint with a Data Protection Authority

If you believe that we have not handled your personal information in accordance with applicable law or this Privacy Policy, we encourage you to contact us first so that we may address your concerns directly and promptly.

If you are not satisfied with our response, you may have the right to file a complaint with the appropriate regulatory authority. In the United States, privacy complaints related to deceptive or unfair trade practices may be filed with:

California residents may also file complaints with the California Privacy Protection Agency (CPPA):

Residents of other states may have the right to file complaints with their respective state attorney general's office or applicable state privacy authority. We are committed to resolving any complaints in a timely and cooperative manner.

17. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, your personal information, or how we handle data, please do not hesitate to contact us. We are committed to addressing your inquiries promptly and transparently.

When contacting us regarding a privacy matter, please include sufficient information for us to identify you and respond appropriately. We will make every reasonable effort to respond to your request within the timeframes required by applicable law. Thank you for trusting Pizza Luce with your personal information. We value your privacy and are dedicated to protecting it.